Partnership to pave inroads in delivering e-fulfilment solutions to Malaysia, Singapore and China

Kuala Lumpur, Malaysia, 4th November 2003 – SnT Global Sdn Bhd, a leading e-fulfilment solutions provider recently announced its strategic partnership with regional business solutions provider, AsiaSoft (S) Pte Ltd to deliver e-fulfilment solutions targeted at logistics service providers (LSPs) in Malaysia, Singapore and China. The offering provides LSPs with the ability to manage supply chain activities more effectively.

“To remain competitive, companies in these countries are increasingly outsourcing their supply chain execution activities to concentrate on core competencies and also improve efficiencies and reduce cost. Many are also adopting technologies to achieve this objective. Our HeLP solutions are able to provide manufacturers, distributors and logistics providers, an opportunity to grow without hurting their budgets; giving them a competitive edge in their industry” said David Wong, chief executive officer, SnT Global Sdn Bhd.

Under the partnership, Asiasoft will market SnT Global’s award winning Hosted e-Logistics Platform (HeLP). HeLP has a number of modules to cater to logistic service providers’ needs. One of them is eHub, a warehouse management system powered by EXE Technologies. The internet-based modules can be deployed on an application service provider (ASP) model or in the more traditional client-server mode. The HeLP platform brings together LSPs, customers and suppliers in a supply chain, and enables them to communicate, exchange information and work together to achieve smoother supply chain management.

The backbone of HeLP is the Event Management Control (EMC). It has a level of intelligence programmed into it to track data along an extended supply chain. It is able to monitor, alert and provide real time solutions to issues occurring within the supply chain. When triggered, the system simply notifies the customer of an issue via predetermined communications tools such as electronic mail (e-mail) or short messageing service (SMS).

Among the customers who have benefited from SnT Global’s e-fulfilment solutions are Dell, Sony, Epson, NEC Infrontia, Singapore Airport Terminal Services Limited (SATS) and TM Net.

Asiasoft’s Senior Manager, Ryan Lim said “we are positive about this alliance. SnT Global’s proven e-fulfilment solutions are much sought after in the e-commerce industry. We see potential demand for these solutions from our target markets, especially from China which has opened its doors to the world trading system by entering the World Trade Organisation”.

SnT Global’s Wong added that the company is working towards its goal of being the regional e-fulfilment service provider for Asia by building its regional capability. Its alliance with Asiasoft provides excellent partnership synergy and a foothold into the targeted markets.

Growth of the e-commerce market
As more businesses begin switching to more efficient internet-based models, supply chain integration is rapidly being transformed. More and more information is traded between logistics service providers, suppliers and customers. In view of the high online data transaction, utmost importance is placed on ensuring data integrity and speeding up data transfer. There is also emphasis on increasing the visibility of data to the right people at the right time along the supply chain.

According to findings by IDC, the supply chain market in Asia is worth US$4.4 billion. The growth for the region’s logistics market is an estimated 42 percent in 2003.

“With the liberalisation following the ASEAN Free Trade Agreement, we expect the region’s supply chain management demand to grow rapidly. Through this partnership we intend to capture for ourselves a significant amount of business from the region”, said Wong.

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About SnT Global Sdn Bhd
SnT Global’s e-fulfillment Business Process Outsourcing (BPO) services integrates people, processes and technology to enable supply chain execution, helping e-market places, manufacturers and distributors to outsource their fulfillment process, focus on their core business, improve profitability and sustain their competitive advantage. This encompasses six key areas: Order Fulfillment, Transportation Management, Warehouse Management, Reverse Logistics, Contact Center and Financial Settlement.

SnT Global's technology platform is designed to enable business-to-business integration comprising end-to-end processes from order management through to logistics and financial services provisions. The platform, named HeLP (Hosted eLogistic Platform) provides a collaborative environment that facilitates the entire fulfillment experience of participants involved throughout the supply chain. HeLP includes participation of logistics service providers in areas of shipment delivery services, movement visibility and inventory management linking storage information to the buying process.

About Asiasoft (S) Pte Ltd
The company was originally incorporated in 1986 to take advantage of the potential of software distribution in Singapore and the Asia Pacific region. In 1990, the company refocused its strategic direction as an I.T. solutions provider. We currently have affiliated offices in Malaysia and China. The network of business associates and affiliated offices put the company in an excellent position to fulfill regional business needs.

With more than 150 installed sites within ASEAN for systems and business process change implementation, Asiasoft is in a unique position of offering the highest calibre of professional services for process re-engineering and system integration.

Frequently Asked Questions
Strategic Partnership between SnT Global Sdn Bhd and Asiasoft (S) Pte Ltd

Q1 : What are the solutions that will be sold by AsiaSoft?
A1 : SnT Global’s Hosted e-Logistics Platform (HeLP). The HeLP platform provides a collaborative environment for customers, suppliers and third party logistics providers (3PL) involved in the supply chain to communicate and work together to achieve smoother supply chain execution.

Q2 : Who is your primary and secondary target market for this solution? (Malaysia, Asian region)
A2 : We are targeting manufacturers, distributors and logistics providers in Malaysia, Singapore and China. Our solutions are tailored to those involved in the supply chain link.

Q3 : How big is the market segment for logistics solutions in these countries?
A3 : According to current findings by IDC, the supply chain market in Asia is worth US$4.4 billion. The region’s logistics market growth is an estimated 42 percent in 2003.

Q4 : What are the benefits of HeLP and its modules to customers?
A4 : HeLP provides customers with effective end-to-end supply chain execution technology through increased data integrity, speedy data transfer and tracking of goods right up to the customer’s door. This brings value to the customer as they are able manage operations more effectively. Because HeLP is deployed on an ASP model, customers are also able to lower their cost of ownership.

Q5 : What is your pricing structure for your solutions?
A5 : Our ASP pricing list ranges from RM8,000 - RM14,000 per annum depending on the number of users. Our one time subscription fee for ASP begins from RM20K.

Q6 : Why did you choose AsiaSoft?
A6 : Asiasoft has 13 years experience as an IT solutions provider in the region. It has a dedicated team of people committed to providing solutions for supply chain execution in the region. The company has aggressively established a strong regional presence in key Asian countries.

Q7 : Who are your current customers?
A7 : Our current customers include NEC Infrontia, Dell, Sony, Epson, Singapore Airport Terminal Services Limited (SATS) and TM Net.

Q8 : What are the projected revenue earnings from this partnership?
A8 : We are projecting a revenue of US$3 million for 3 years.

Q9 : What are the benefits from your ASP model versus just making a software purchase?
A9 : Our ASP model helps customers lower their ownership costs because it does away with the need for them to purchase costly hardware. By adopting our model, customers have a faster go-to-market strategy.

Q10 : Who are your technology partners?
A10 : We have forged close working relationships with our partners who specialise in their respective fields. We look to combine the best of breeds to provide the best solutions to customers. Some of our outsourcing partners include IBM, EXE Technologies and Logipolis.

Q11 : How has the MSC status helped your business?
A11 : Through our association with MDC and its access programme we have been able to go international and expand the business. We have also been fortunate to be given the confidence to be a part of the committee involved in the e-ASEAN endorsed pilot project – the ASEAN Hosted e-Logistics Platform (HeLP). We are very excited to be involved in this project and hope to roll it out soon.